COD Break-Even Calculator
With cash on delivery, not every order you ship gets delivered, and you pay shipping even on the ones that come back. This tool tells you the most you can pay in advertising per order and your break-even ROAS, so you know whether you are profiting or losing before you spend. Enter your numbers and the result updates instantly.
Before ad cost—
Max CPA—
The lowest ROAS without a loss—
The math spreads shipping cost across your delivery rate (you pay shipping on returned orders too) and assumes returned product goes back into stock. It's a guide figure, so adjust the numbers to match your store.
How to read the result
Max cost per order (Max CPA) is your red line: if the ad brings you an order for less than this, you profit; for more, you lose. Break-even ROAS is the same idea expressed as ROAS, and any number below it means the campaign is eating into your profit.
Notice that delivery rate moves everything: the higher it goes, the easier it is to break even and the more you can pay per order. That is why improving your confirmation and delivery rates widens your profit room without touching the ad at all. Read more in how COD in Egypt changes your numbers and the media buyer pricing model.
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