Articles on media buying, CRO and ecommerce growth

Cash on Delivery on Shopify: How to Reduce Lost Orders

Shopify themes: why an expensive theme won't sell by itself, and how to choose

The Shopify product page: what it needs to have to sell

What Is a Normal Conversion Rate for an Online Store in Egypt and the Gulf?

The Store Gets Visitors but Doesn't Sell: 7 Questions in the Visitor's Head Your Page Must Answer

How to Read a Media Buyer's Report: Just 6 Numbers to Look At

Retention: how to get customers to buy again without ads

Signs Your Media Buyer Is Burning Your Money

The Difference Between Sales Ads and Messages Ads, and When to Use Each

How to price my product so the ads turn a profit

Ecommerce marketing in the Gulf is different from Egypt: the differences that matter

Why Snapchat is the most important platform for online stores in Saudi Arabia and Kuwait

Why isn't your store in Saudi Arabia or the Gulf selling as you expect?

A New Store From Scratch: The First 5 Things Before Your First Ad

How Do I Know My Pixel Is Recording Correctly?

Why is CPM rising, and when should you actually worry?

Meta, TikTok or Snap: Which Platform for My Store?

How much should I spend per month on my store's ads?

I Get Orders and I Lose Money: How to Calculate Your Real Profit From Ads

Why orders come back in Egypt, and how to reduce returns (RTO)

The ROAS in Ads Manager isn't always the real one: the attribution window problem

COD in Egypt: why it changes all your numbers

Creative Testing: Are You Learning or Gambling?

The landing page that converts: architecture, not decoration

Raising Average Order Value (AOV): The Part Most People Forget While Chasing Cost per Order

How to scale without breaking the ad account

The LTV Game vs. the CPP Game: Why the Second Sale Matters More Than the First

What's the difference between a media buyer and a Performance Marketer?

Sell With an Offer, Not a Discount: How a Bundle Grows Your Margin

Why we removed the cart from the store completely, and the right COD architecture

Why Raising Your Ad Budget Isn't Always the Answer