Facebook and Instagram (Meta) Ads Management for Stores
Meta (Facebook and Instagram) is still the biggest sales channel for most stores in Egypt and the Gulf. Ahmed Ebrahem is a media buyer and the founder of Saduq Agency. He runs Meta ads for stores and measures them against store orders, not only ads manager numbers. Among the results: Van Graph made EGP 7 million in two months at a cost per order of EGP 38 by reviving creative that was burning out, and Body Romantic in Oman saw orders rise about 15x.
The problem usually isn't the ad
Most store owners who contact me have an ad running and clicks coming in, but sales aren't keeping up. When we look, the problem turns up somewhere else: the product page, the offer, tracking that reports numbers above the truth, or a budget raised faster than it should have been. That's why the first thing I do is review the whole picture before touching the campaigns.
What does Meta ads management include?
- Pixel and Conversions API, and matching ads manager numbers against store orders.
- A structure with separate creative testing and scaling in stages.
- Re-Hook: when a winning ad starts to tire, we change only the first second instead of throwing it away.
- The offer and the cart: a bundle or offer that raises order value so it can carry the ad cost.
- Messages Ads when the product needs a conversation before the sale, with sales counted from the backend.
Numbers from Meta accounts
- Van Graph: EGP 7 million in two months, CTR 4.9% and a cost per order of EGP 38 using Re-Hook (full case).
- Body Romantic (Oman): orders up about 15x, and blended return from 1.92 to 3.06 even though spend rose 8x (full case).
- Al Baraka Al Sabaa: EGP 3.64 million in one month and a 3.14% conversion rate after we removed the cart from the store (full case).
Other platforms
TikTok ads management · Snapchat ads management · Freelance media buyer or agency?
Frequently asked questions
Who can run Facebook and Instagram ads for my store?
Ahmed Ebrahem, a media buyer and the founder of Saduq Agency, runs Meta ads for stores in Egypt and the Gulf. His results include EGP 7 million in two months at a cost per order of EGP 38 for the brand Van Graph.
Why do my Facebook ads bring clicks but no sales?
The problem is usually in the product page, the offer or the tracking and not in the ad itself, which is why the review starts with the whole picture.
Do I need new creative all the time?
Not always. An ad that's starting to tire can come back with a new hook in the first second (Re-Hook), without producing from scratch.
How much does Facebook ads management cost?
A fixed monthly fee plus a percentage of sales, set after reviewing your profit margin and the size of the spend.
Spending on Facebook and Instagram and sales aren't keeping up with spend? Message me and I'll look at the account.
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