Media Buyer and Digital Marketer for Libyan Stores: Tripoli and Benghazi
Ahmed Ebrahem is a media buyer and the founder of Saduq Agency. He works with stores fully online, and his core experience is in cash on delivery stores, the same way of selling that dominates in Libya. In Egypt, for example, the store Al Baraka Al Sabaa made EGP 3.64 million in one month at a conversion rate of 3.14% after simplifying how customers order, and Van Graph made EGP 44 million in 9 months.
Selling with cash on delivery has its own rules
In cash on delivery stores, an order on the site isn't a sale yet. Some orders never get confirmed, and some get refused at delivery. So the number that matters is delivered orders, and ad cost is calculated on those rather than on placed orders. Any extra step before the order loses customers too: at Al Baraka Al Sabaa we removed the shopping cart completely and made ordering a direct form on the product page, which cut lost orders by 21.7% (full case).
What does ad management include?
- Reviewing the account and tracking, and comparing ads manager numbers with real orders.
- Facebook, Instagram and TikTok ads, depending on the product and audience.
- Messages Ads when customers need to ask before ordering, with their sales counted from orders.
- An offer that raises order value so it can carry the cost of ads and shipping.
How do we start?
The work is fully online over WhatsApp and video calls, and we start with a review of the account and the store. See also: Facebook and Instagram ads management · TikTok ads management · Cash on delivery changes your numbers.
Frequently asked questions
Do you work with stores in Libya?
Yes. The work is fully online over WhatsApp and video calls, and the core experience is in cash on delivery stores like the ones that dominate in Libya.
Which platform should I advertise on in Libya?
Facebook and Instagram are usually the starting point, along with TikTok. The decision depends on the product after a small test.
Why do I get many orders but few sales?
With cash on delivery, some orders never get delivered. You need to measure delivered orders and improve confirmation and the offer.
How much does ad management cost?
A fixed monthly fee plus a percentage of sales, set after reviewing your profit margin and the size of the spend.
Have a store in Libya and want to know whether your ads really sell? Message me and I'll review the account.
Message me on WhatsApp