Media Buyer and Performance Marketer in Egypt

Media buying for me is more than buying ads. It's part of full growth marketing: from the ad, to the landing page, to the offer, to conversion, to retention. That's why the result lasts instead of stopping when the spend stops.

Media buying on every platform

I build, run and scale campaigns on the platforms that suit the brand and the market:

• Meta Ads: Facebook and Instagram (the foundation for most ecommerce brands).
• TikTok Ads: for reach and for creative that breaks through.
• Snapchat Ads: very strong in the Gulf market.
• Google Ads: Search, Shopping and PMax for high intent.

Work that goes beyond buying ads

The difference between an ordinary Media Buyer and a Performance Marketer is seeing the whole picture. I work on:

• Paid Acquisition & Scaling: smart scaling that increases when the numbers allow it and not before.
• CRO & Funnel Optimization: improving the landing page and funnel so every visit yields more.
• Creative Testing: renewing creative systematically, because the message matters before the budget.
• Tracking & Attribution: daily tracking of every dollar, and decisions from numbers instead of gut feeling.
• Offer & Growth Strategy: the offer, customer value, unit economics and LTV.
• Marketing Analytics: reading the data and tying every decision to a return on spend.

Building and optimizing stores and landing pages

The site itself is the first step in conversion, so I build and optimize it as well as market it:

• Shopify store building: a full store designed to sell from the ground up, with speed, structure and product pages that sell.
• Landing page design: image-based landing pages and the no-cart store architecture (landing page to COD form), which took CVR to 3%+.
• Website optimization (CRO): improving the landing page, product page and funnel, plus bundles that raised AOV.
• Integration and tracking: pixel, events, domain and site speed, so the data is clean and decisions are right.

The four titles, and how they differ

People search under different titles for roughly the same work, and each title describes one part of it. Here are the exact differences:

• Media Buyer: the person who buys and manages ad space: campaign structure, targeting, bidding, and how spend is split across platforms. Media Buying is the work itself.
• Performance Marketer: broader than that. This person ties the ad to the offer, landing page, conversion and retention, with a number behind every decision. Performance Marketing is that whole field, and what sets it apart is that every pound spent has a measured return.
• Growth Marketer: works on growth as a system and not as a channel: offer, price, AOV, LTV and retention. Growth Marketing asks how does this business grow, where others ask how much does this ad bring in.

I work with all three together. The strongest media buying on a weak offer loses, and the result that lasts comes from growth marketing and not from the campaign alone. If you're comparing more than one person, there's a full guide in Best media buyer in Egypt, and if you're deciding between one person and an agency, see Marketing agency. The difference is detailed in the article on Media Buyer vs Performance Marketer.

Markets: Egypt and the Gulf

I work with ecommerce and digital product brands in Egypt and the Gulf countries (GCC), and I understand how the two markets differ in behavior, platforms and payment methods (like COD in Egypt).

Real results

All of this is backed by real work with documented numbers. See the case studies in detail (a no-cart store reached CVR 3.14%, a fitness brand reached ROAS 3.73 on lower spend, and another store made $692K in 7 months with discounts of only 0.64%).