Media Buyer and Digital Marketer in Dubai and the UAE for Online Stores
The UAE is one of the most competitive ad markets, and the audience spans many nationalities and languages, so one campaign for everyone rarely works. Ahmed Ebrahem is a media buyer and the founder of Saduq Agency, and he works with Gulf stores fully online. For one Gulf store he generated $692K in 7 months with discounts under 1%, selling on the offer instead of the discount.
What's different about the UAE?
In Dubai and Abu Dhabi, local and global brands compete for the same audience, so reach costs more. The audience speaks Arabic, English and other languages, so message and creative have to be tested in both languages. That's why spending more isn't enough: the store has to turn visitors into orders, and the offer has to raise order value enough to carry the ad cost.
Numbers from Gulf stores
- $692K in 7 months with discounts of 0.64%, and conversion rate up from 0.7% to 1.19% (full case).
- On Snapchat for a Gulf store: $1.9 million in purchase value at a return of 13.57 (the screenshot).
- Body Romantic in Oman: orders up about 15x after the store rebuild (full case).
How do we start?
A review of the account, the store and the offer, then a plan with numbers. The work is fully online over WhatsApp and video calls. See also: Facebook and Instagram ads management · Snapchat ads management. And if you prefer an agency: Saduq Agency's Dubai page.
Frequently asked questions
Who is a good media buyer in Dubai?
The best is someone with documented numbers from Gulf stores. Ahmed Ebrahem generated $692K in 7 months with discounts under 1% for a Gulf store, and $1.9 million on Snapchat.
Do I need a marketer based in the UAE?
No, the work is fully online. What matters is someone who understands the Gulf audience and its platforms.
Should I advertise in Arabic or English in the UAE?
Usually both, with each tested on its own to find out which one sells your product.
How much does a media buyer cost in the UAE?
A fixed monthly fee plus a percentage of sales, set after reviewing your profit margin and the size of the spend.
Have a store in the UAE and want to know where your budget is leaking? Message me and I'll review the account.
Message me on WhatsApp