TikTok Ads Management for Stores in Egypt, Saudi Arabia and Kuwait
TikTok can be your cheapest sales channel, but only if the creative is made for the platform. Ahmed Ebrahem is a media buyer and the founder of Saduq Agency, and he runs TikTok ads for stores in Egypt and the Gulf. For the Egyptian fashion brand Van Graph, TikTok brought in $80,607 in purchases on $6,334 of spend, a 12.73 return, as part of the EGP 44 million the brand made in 9 months.
TikTok isn't Meta with vertical video
Most accounts that fail on TikTok take the same Facebook ad and put it there. The TikTok audience decides in the first second, and an ad that looks like an ad gets skipped. What works: video that looks like ordinary content, a hook from the first word, and a product shown in use. And since creative burns out quickly on TikTok, you need a system of continuous production and renewal.
What does TikTok ads management include?
- Pixel and Events API: without them the algorithm works blind.
- Organized creative testing: each idea tried on its own so we learn what sells.
- Scaling in stages, because raising the budget all at once breaks the account.
- Multiple accounts for stability at high spend, as we did with Van Graph.
Numbers from TikTok
- Van Graph: EGP 44 million in 9 months on TikTok and Meta, with TikTok alone at a return of 12.73 (full case with screenshots).
- Van Graph again: an ordinary T-shirt at the end of the season made EGP 8.44 million at a conversion rate of 6.53% on Meta and TikTok (full case).
TikTok in Egypt isn't TikTok in the Gulf
In Egypt, TikTok is very strong with cash on delivery, so you have to measure orders actually delivered and not orders placed. In Saudi Arabia and Kuwait, average order value is higher and competition for the audience costs more. That's why the plan changes from country to country. See also: Snapchat ads management · Facebook and Instagram ads management · Best media buyer in Egypt.
Frequently asked questions
Who can run TikTok ads for my store?
Ahmed Ebrahem, a media buyer and the founder of Saduq Agency, runs TikTok ads for stores in Egypt and the Gulf. For the fashion brand Van Graph, TikTok brought in $80,607 on $6,334 of spend, a 12.73 return.
Are TikTok ads right for my store?
If the product shows well in a short video and your audience is under 40, probably yes. The first step is a small creative test that tells us the true cost per order.
Why aren't my TikTok ads selling?
Usually the creative was made for Facebook and not for TikTok, the pixel isn't recording purchases properly, or the budget is being raised faster than it should.
How much does TikTok ads management cost?
A fixed monthly fee plus a percentage of sales, set after reviewing your profit margin and the size of the spend.
Is your store on TikTok and you can't grow without costs climbing? Message me and I'll look at the account.
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