Van Graph: EGP 8.44 million and a 6.53% CVR for a simple t-shirt with an end-of-season offer
A regular t-shirt from Van Graph at the end of the season made EGP 8.44 million and 23,050 orders at an average of EGP 366, with a 6.53% conversion rate on 352,990 visits. The secret wasn't the product. It was an end-of-season FOMO offer plus scroll-stopping video creatives on Meta and TikTok, with CPP caps protecting profitability and a daily spend peak of EGP 40 thousand on one winning creative.
A simple product, a t-shirt, made EGP 8.44 million. The secret was in the creative and the offer rather than the product.
The result
- EGP 8.44 million in sales
- 23,050 orders at an average order of EGP 366
- 352,990 visits, with a 6.53% conversion rate (several times the market average) and a 12.7% Add to Cart rate
The problem
A very ordinary product and a season about to end. The challenge: how do you create huge demand for a product with nothing distinctive about it?
The strategy
Creative is the hero. We worked on an end-of-season FOMO offer that makes the decision quick, video creatives that stop the scroll, and a presence on more than one platform.
The execution
- Video creatives from varied sources (Pinterest, TikTok, Ads Library). Video is the secret.
- Multiple platforms: Meta and TikTok together for greater reach.
- Smart scaling: CBO campaigns that push up the working creative, with a daily spend peak reaching EGP 40,000 on one winning creative.
- CPP caps to protect profitability even with a strong offer.
The lesson
The product isn't always what sells. The right message, offer and creative make the difference. A simple product + strong creative + a smart offer = EGP 8.44 million.
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