Offer Builder
A good offer raises order value without eating your profit, and a straight discount does the opposite. Enter your numbers to see the effective discount, the offer margin and the order profit compared to a regular sale, so you know whether the offer earns or eats.
Vs. the regular piece margin—
Vs. the profit from selling one piece—
These numbers are before ad cost and shipping, since they cover the economics of the offer itself. To work out shipping and COD break-even, use the COD break-even calculator.
Why an offer beats a discount
A straight discount lowers the price on the same piece, so it comes straight out of your margin. A good offer gives the customer more value in exchange for a bigger order: order value goes up, and profit on the whole order usually stays the same or improves even though the price per piece dropped. This tool shows you that difference in numbers.
The rule I work by: if the order profit with the offer is not lower than selling one piece, the offer is earning for you, because you raise customer value at the same ad cost. Read the full idea in sell with an offer, not a discount.
Want to build an offer that raises order value for your store?
Book a free audit