Real Profit Calculator
Ads Manager shows you revenue, not profit. This tool takes your actual ad cost right now (the CPA from your campaign report) and calculates your real profit on each delivered order after product, shipping, collection and returns, then compares it to your break-even ROAS.
After product, shipping and collection—
After deducting your current ad cost—
Selling price ÷ current ad cost—
The lowest ROAS without a loss—
The math spreads shipping cost across your delivery rate (you pay shipping on returned orders too) and assumes returned product goes back into stock. It's a guide figure, so adjust the numbers to match your store.
How to read the result
Margin before ads is the most you could pay in advertising without a loss, which is the same thing the COD break-even calculator works out. Your real profit here is different: it takes the ad cost you are actually paying now (not a theoretical ceiling) and subtracts it, so you know exactly where you stand today.
If your current ROAS is below your break-even ROAS, you are losing money on every order even if sales look good on the surface. That is exactly what happens to most store owners who ask "why am I getting orders and still losing money". Also read how to read your media buyer's report to get the right CPA figure, and why orders get returned in Egypt if your delivery rate is under 65%.
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