How do I know if a media buyer is actually good?

Not from a ROAS screenshot. Ask for a full case: the exact period, the attribution window, the source of the numbers, and the currency. A strong media buyer shows the number in context and isn't afraid of the questions. Someone who shows a shiny number with no context is selling appearance, not results.

How much does a media buyer cost in Egypt?

There's no single number — it depends on ad spend, number of platforms, and the model (fixed retainer, percentage of sales, or both). What matters is not the cheapest price but that what you pay comes back several times over in orders. Ask the media buyer to break the model down and explain how it's calculated.

Retainer or percentage of sales?

A fixed retainer keeps focus on the result rather than on inflating spend. A percentage of spend can push someone to raise the budget for their own gain, even when it isn't in your interest. If you go with a percentage, tie it to the result (ROAS / cost per order), not to spend size alone.

Do I need a media buyer or a performance marketer?

If your offer, landing page and conversion are already solid, a media buyer is enough. If you're still building, you need someone who sees the whole chain — because the strongest media buying on a broken funnel just burns money.

How to Hire a Media Buyer in Egypt (a Store Owner's Guide)

Before you hand your ad budget to anyone, you need to tell the difference between someone who is "good at ads" and someone who will actually grow your business. They're not the same person, and the gap is paid for out of your pocket.

The mistake most store owners make

They choose on a feeling: "their work looks nice" or "they got a big ROAS for a friend." The problem is that ROAS without context is a misleading number — it can be measured on a wide attribution window, or on retargeting that harvested orders that were coming anyway. The real signal isn't the highest number; it's whether they can explain where that number came from.

Four things to check before you hire

They understand the business, not just the campaign. The first thing they ask you about should be your margin, product cost and customer value — not the budget. Someone who starts with "how much will we spend" before understanding your unit economics is buying traffic, not building growth.
They have cases with real numbers. Not a cropped ROAS screenshot. A respectable case tells you the exact period, the attribution window, the source of the numbers, and the currency. Numbers documented and tied to a public source are the strongest signal you can judge on.
They talk about conversion, not only CPM. Someone who talks about the landing page, the offer and conversion rate understands that the ad is one link in a chain. Someone who only talks CPM and CTR sees a single link.
They're transparent in reporting. They show you the good and the bad, and they tell you when something isn't working. Reports that are all green are hiding something.

Questions to ask on the first call

Ask for a case, then ask: what attribution window is this result on? And what's the source of the number?
If my offer is weak, what will you do? (Someone who only says "I'll fix the ad" is missing half the picture.)
How do you measure your success — spend, orders, or profit?
If the campaign flops in the first two weeks, what's your plan?

Red flags — if you see one, stop

They promise a guaranteed result or a specific ROAS before seeing your business.
They show shiny numbers with no attribution window and no source.
They don't ask about your margin or product cost.
No documented cases — just talk about "lots of accounts running."

Retainer or percentage?

A fixed retainer keeps a media buyer's focus on the result, not on growing spend. A percentage of spend is easy, but it carries a conflict of interest: their income rises as the budget rises, even when that isn't in your interest. If you go with a percentage, tie it to the result (cost per order or ROAS), not to spend size alone. The principle: make sure the person holding your budget only wins when you win.

Bottom line

The right media buyer isn't the cheapest or the one with the highest number — it's the one who understands your business, shows their numbers in context, and ties their income to your result. If you want someone who sees the whole picture, not just the campaign, read how much a media buyer costs, see the documented cases, or get in touch.