Courses and Coaching Programs
Online courses, coaching and academies. We run the ads and build the ways to buy: webinar, direct checkout, call or WhatsApp messages. And we work with your sales team until the money comes in.
Coaches, academies and content creators
Some of the clients working with us in courses and coaching.
A 3-month online coaching program for Arabs living abroad. We run its ads in the US, Canada, the Gulf and Australia, and sales close on WhatsApp and DM. The page has more than 160K followers.
Visit →Your business is theirs. They worry about it more than you do.Galal MohamedFitness coach
Full transcript
If you want to scale your business today, believe me, you only have Ahmed and Mahmoud. Really, Saduq. Without exaggeration, to these people your business is theirs. Dealing with a person or a company that sees your business as its own, and worries about it more than you do, believe me, you won't find that anywhere else. Whether in the results, or in how they really think for you about everything and every detail of the business.
Online coaching built on body analysis (Heatmap): workouts, diet and daily follow-up through the Must-Fit app. One reel from his account passed 13 million views.
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An academy that helps clothing brands start and grow, and says it has supported more than 1,500 brands. The account has more than 150K followers on Instagram.
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An engineering training and consulting office: courses and packages in structural design, technical office work, BIM and project management, sold from his website.
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An engineering community that develops engineers' skills, between engineering and entrepreneurship.
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An online IGCSE academy with Cambridge teachers in physics, chemistry, math and biology.
Visit →3 cases with numbers
These cases come from the Saduq team's work, with team media buyer Ahmed Wael (ahmed-wael.com). The numbers come from Ads Manager and sales records, and client names are hidden under NDA.
One course with four ways to buy
Revenue came in waves with each launch and then quieted down, and the only way to buy was the webinar. So people ready to pay right away, people who wanted to talk to someone first, and people who only reply in messages all went through the same funnel.
What we did
- A full funnel with different creative and a different objective at each stage
- 4 ways to buy: direct checkout, call funnel, messages and webinar
- Rebuilt the webinar funnel on Go High Level, and the drop-off rate fell to 5%
- CRO on the site, and sales team training with a script and objection scenarios
Click-to-WhatsApp measured by sales instead of conversations
A coaching offer running Click-to-WhatsApp in the Gulf. With this kind of campaign it's easy to chase cheap conversations and forget sales.
What we did
- Every creative was judged on actual sales and not on cost per conversation
- The budget was split by country toward the markets that win
- Sales team training: a messaging script and objection scenarios
See the Ads Manager screenshotFlight bookings from a small budget on WhatsApp
A travel agency that needed to fill trips through WhatsApp on a small budget, in a low-margin market where cost per conversation decides whether the campaign works.
What we did
- More than 12 ad sets in continuous testing for the lowest cost per conversation
- A sales script and ready answers to travelers' real questions
See the Ads Manager screenshotWhat we work on in any course or coaching program
Not every customer will attend a webinar. We build direct checkout, calls and messages alongside the webinar.
Different creative and a different objective at each stage, from the first time they see you until they pay.
Messaging campaigns measured by actual sales and not by conversation count.
Script, objection scenarios, and follow-up on calls and messages.
A sales page and webinar funnel on Go High Level or your site.
Campaigns for Arabs in the Gulf, the US, Canada and Australia.
Running a course or coaching program and want more sales from your ads?
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