Media Buyer and Digital Marketer in Tunisia: Tunis, Sfax and Sousse

Plan a foreign-currency route from the start

I found no text applying the exchange rule to ad accounts specifically. So the safe plan is to set a formal foreign-currency route with your accountant and bank before committing to any budget. I don't promise an ad account, since that depends on your company's situation.

Questions I ask you on the first call

• How many orders arrive? Cash on delivery is the most common, over 80% in an official figure that may be dated, so your own number matters more.
• Who delivers, and where? According to a commercial source, 2-4 days to major cities and 5-7 to rural areas, via Aramex, MyLerz or an aggregator like Mallatech. Jumia leaving in 2024, with logistics among its reasons, is a reminder not to leave this to chance.
• Can customers prepay? D17, e-Dinar, Flouci, Konnect and Paymee are options to check, though Shopify Payments isn't available.
• What language do you sell in? French for business and ecommerce and Arabic for daily life, according to a commercial source. We test that on your product.

YouTube and Facebook are close in reach

According to DataReportal: YouTube 7.83 million, Facebook 7.80 million, TikTok 6.00 million, Instagram 4.05 million, Snapchat 2.05 million. That is ad reach, not a verdict on sales. Before reading any result, I confirm the tracking is right: how to check pixel accuracy.

A close experience, from Egypt

In Egypt, we removed the cart for a cash-on-delivery store, lost orders fell 21.7% and the conversion rate reached 3.14%: the no-cart funnel explained. It works for one product or a bundle, not for every store. If you're comparing options: freelance media buyer or agency? Other countries are on the Arab world page.