Media Buyer and Digital Marketer in Yemen: Sanaa, Aden and Taiz

Why does the work start from the bank?

US sanctions in 2025 reached the Yemeni banking sector and named specific banks, and eight banks moved from Sanaa to Aden. So we need to know the bank behind any local payment method before using it, even if the wallet itself is popular. I found no reliable source on Meta billing from inside Yemen, and Yemen isn't on the list of countries Snap lets you target. If the payment route isn't sound and clear, the honest answer is to stop. So the first call is about who pays and how, before any talk of the ad itself.

If payment checks out, what does the market look like?

Ad reach according to DataReportal: TikTok 6.67 million, Facebook 4.25 million and Instagram 2.30 million, out of 7.44 million internet users in the same report. The Sana'a Center says only 17.7% were online in 2024, so sources vary and I don't base a budget on one number. Short video is worth testing first: TikTok ads management.

Cash and wallets day to day

• The market relies heavily on cash in Yemeni rials.
• ONE Cash reports over 850K active users and 80K merchants, alongside Jawali and SabaCash.
• Transport damage hinders delivery, so we don't promise a time in the ad before reviewing it with your courier in each city.

What about results?

I have no results from Yemen. From Egypt: Van Graph made EGP 44 million in 9 months on TikTok and Meta (the case with screenshots), with a completely different market and budgets. To set a sensible budget: the monthly ad budget. Other countries are on the Arab world page.