Media Buyer and Digital Marketer in Lebanon for Stores in Beirut, Tripoli and Sidon

Dollars and cash come before the creative

The Lebanese pound is the official currency, but dollar cash is the norm, and some ecommerce tool sellers advise pricing the store in dollars. Payment usually happens on delivery or with fresh dollar cards tied to foreign-currency accounts, according to the US trade guide. Add to that OMT Pay and Whish, both of which offer a Visa card. In practice, if the product page doesn't explain price and payment at first glance, the ad pays for that confusion.

The largest reach isn't always the best sales channel

DataReportal puts TikTok first with 4.58 million in reach, then Facebook 3.45 million, Instagram 2.95 million and Snapchat 1.46 million. Yet one source calls Instagram the main ad channel in Lebanon, and that is a tool seller's opinion, not a study. So I test both channels on a small budget and judge by orders. Language goes into the same test: English and Arabic, and French for some segments.

Delivery shapes the offer

According to one commercial source, Aramex and Wakilni operate in the market, and Toters offers same-day delivery in Greater Beirut. I confirm this with your own courier, then build the ad's promise on what you can deliver outside Beirut too. And since Shopify Payments and a direct Stripe account aren't available to a business based in Lebanon, the payment gateway gets reviewed with the store.

Where do my numbers come from?

In Egypt, we revived a tiring ad for Van Graph by changing the first second, and it made EGP 7 million in two months at a cost per order of EGP 38 (full case). Raising order value matters as much as the ad itself: how to raise average order value. The service itself: Instagram and Facebook ads management, and other markets are on the Arab countries page.